Serevi® and Boys & Girls Clubs Partner to Develop Healthy Living & Build Character Through Rugby

After school and summer flag rugby programs for girls, boys, and teens to teach new skills, teamwork, respect



[bra_dropcaps style=’dropcap1′]S[/bra_dropcaps]EATTLE, WA – (March 3, 2014) – Serevi Rugby® (, a leading provider of on-field programming for players and coaches from beginner to the U.S. National Team, has partnered with Boys & Girls Clubs of King County ( to develop healthy lifestyle habits and build character in thousands of Seattle area youth through the game of flag rugby. Serevi – the official Youth Development Partner of USA Rugby – will run after school programs, week-long summer camps, demo days, teen specific camps, and a culminating summer jamboree for boys, girls, and teenagers across King County to introduce and develop core skills of one of America’s fastest growing team sports.
[bra_blockquote align=”]Rugby is the only sport in America with a position for children and teens of every size, providing every player a chance to engage with the sport to learn how to pass, jump, kick, and run. The skills boys and girls will learn on the rugby field complement and crossover easily to other youth sports and citizenship, developing key skills such as decision-making, teamwork, and respect for yourself and your opponent.”
Ross Young – CEO, Serevi Rugby[/bra_blockquote]
Serevi Youth CampWith many new opportunities for young athletes to participate, rugby is now one of the fastest growing team sports in America. The Seattle area is home to multiple clubs for boys and girls of all ages, including the Seattle Vikings, Eastside Lions, Liberty Rugby Club, and Kent Crusaders. A growing number of major universities now offer rugby scholarships to boys and girls, and rugby will re-join the Olympics at the 2016 Rio games, opening the opportunity for many new athletes to play for their country.
[bra_blockquote align=”]Serevi’s programs are a fun and safe way to introduce the kids and teens in our Clubs to a new sport that teaches the importance of a healthy, active lifestyle and a positive, team oriented approach to sports. The physical and mental skills developed through rugby will help children in any sport they play, in their academic progression, and could potentially provide a pathway to college for them.”
Calvin Lyons – CEO, Boys and Girls Club of King County[/bra_blockquote]
Serevi’s programs are comprised of small-sided, skill based, flag games to develop rugby IQ such as decision making under pressure, teamwork, communication, and core game skills including evasive running, ball handling, and kicking.
After school programs and summer camps will run February through November, taking place at Boys & Girls Clubs including Bainbridge Island, Ballard, Federal Way, Kirkland, Mercer Island, North Seattle, Rainier Vista, Redmond/Sammamish, Renton/Skyway, Rotary, and Southwest. More information, schedules, and registration are available at The Serevi Rugby® Jamboree will be held at the end of the summer, where those young athletes who participated in after school and summer programs will compete with and against each other in flag rugby games, have their speed and skills tested, and compete against Serevi’s world class coaches in fun rugby games.
In late 2013 Serevi announced a national partnership with USA Rugby, the sport’s national governing body, to create a series of youth development programs to introduce and build a core set of skills applicable to both 15s and 7s rugby and across the youth, high school and collegiate player spectrum, as well as to coaches at all levels. The Serevi/USA Rugby partnership also includes a national network of high performance Training Camps under the umbrella of the USA Rugby Academy – powered by Serevi to identify top players and provide a specific development pathway to the men’s and women’s U.S. National Teams.

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