3 03, 2016

[The Breakdown] Beyond the Tackle: Teaching Anticipation

ATAVUS Football has been busy since its inception last year. Driven by Rex Norris, the ATAVUS arm has been working with NCAA and professional football programs, most notably integrating rugby inspired tackling that satisfies growing player-welfare concerns. But the rugby and football coach is doing more than teaching a safer tackle. The call for more [...]

30 10, 2015

[Vice Sports] What American Football Can Learn from the Rugby World Cup

Once upon a time, American football and rugby were pretty much one and the same. Then came Walter Camp and the 1880 college football rules convention that replaced scrums with an uncontested line of scrimmage, and a subsequent century of increasing delineation and mutual indifference: hard plastic helmets and the domestic dominance of Monday Night [...]

5 10, 2015

[The Seattle Times] UW football works with Atavus on data-driven tackling methods

Seattle was already an epicenter for rugby-inspired tackling methods. Seahawks coach Pete Carroll champions the cause with his “Hawk Tackle” video, and Washington coaches, after experimenting with some rugby drills in the past, adopted them wholly last year, too. For Rex Norris, the art of tackling goes beyond the act of burying a ball carrier [...]

2 09, 2015

ATAVUS Football Announces Ohio State Buckeyes and Washington Huskies as First Tackle Plan Partners

Division I universities, high school, and junior football programs join on to philosophy that leads to increased efficiency and safety of tackle SEATTLE (September 2, 2015) – Launched in 2015 to improve the efficiency and safety of the tackle, ATAVUS Football (rugby.atavus.com/football) today announced the defending national champion Ohio State University Buckeyes and the Pac-12’s [...]

20 08, 2015

ATAVUS Creates Technical Advisory Board Comprised of Leading Minds in Football

NFL veteran, leading defensive minds in the collegiate game, and three-time high school state champ coach join on to meet demand for more effective and safer tackling SEATTLE (August 20, 2015) – ATAVUS (rugby.atavus.com) announces the creation of ATAVUS Technical Advisory Board to provide guidance and first-hand insights on the needs of today’s Football coaches [...]

13 08, 2015

ATAVUS Launches Football Program to Advance Effective and Safe Tackling

Rugby-inspired tackle program for coaches built off work with Seattle Seahawks In response to Football’s evolution to a game of greater speed and spread offenses and the sport’s increased call for safety in tackling, Seattle-based ATAVUS (rugby.atavus.com) has launched ATAVUS Football. By applying Rugby principles to collegiate, high school and junior Football programs ATAVUS aims [...]