Returning to the Olympics is one step for rugby. But grabbing the limelight is a bigger jump, particularly in countries like Brazil where the sport has little following.
“It’s very hard to get on the radar in this market the way football is,” Brett Gosper, the chief executive officer of World Rugby, said Wednesday as he talked up the game in Rio, visited the venue for next year’s 2016 Olympics and watched beach rugby on a gray day on Copacabana beach.
The Olympics are sure to increase rugby’s visibility, and boost revenue. Gosper says rugby’s return after 92 years is worth about $50 million to the sports’ governing body.
That’s modest. But it’s a start for a sport that’s the most important game in several countries, but an outsider in many.
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